EVAL Q 1: Conventions and Representations

How does your product use or challenge conventions and how does it represent social groups or issues?


What I cover in this post:

• different conventions and representations explored in the music video
• Laura Mulvey's "male gaze"
• Judith Butler's "gender performativity"
• Andrew Goodwin's theory of music video
• Vernallis
• Simon Firth
• Age, gender, sexuality, regional representation and normativity
• conventions of electropop

Creative use of Technology

For the creative use of technology in answering this question, I made a video in the style of Vanity Fair's "director breaks down a scene from their film" video series, except I break down the use of conventions and representation in AEM's music video:



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