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Plan
What is a digipak?
rectangular cardboard package with one or more plastic trays inside to hold a disc
alternative to the plastic jewel case
cheaper to produce
more eco-friendly
design derivative of vinyl packaging
convention 1: artist name/logo
expect to see logo as most prominent text, fonts often found online (back in black, metallica)
exceptions
Album title - usually 2nd most prominent text, often different font
Convention 3: DVD/bonus features
often sticker on front panel
acoustic, remix, live recording, bonus tracks
Convention 4: track listing
numbered, dvd details, track length font size, layout, opactiy
Convention 5: external panels link
almost always a link
Convention 6: inner panels flow
consistent theme inside, sometimes same or different to outside
colour scheme, patterns, not only photographic
Convention 7: small print
tweak from existing content for verisimilitude
Convention8: logos, URLs, social media
record label, dist company, retailer maybe if amazon exclusive, technical logos, dvd logo,
Convention 9: Spine
catalog number, artist name, album title, font the right way round
Convention 10: editions, extras, lyrics booklet
tiered packages, tshirts, posters, vinyl, signned albums, lyric booklet important or bts photos
Overall package - pushing of album cover, music vid, merch related to music vid, social media,
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First Draft of Digipak
This is the first draft, it definitely shuns too many conventions to be used.
FEEDBACK:
- font for album title need changing, colour outline
- more colour pop - more black and white, to really make the colours brighter
- placement of sticker + text needs improvement (LIMITED EDITION: bonus LIVE tracks!
- parental advisory logo suggest USA
- photo on front should just be her
- difficult to read text on the back
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FINAL DIGIPAK
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