Content:
1. Artist Research: Mura Masa and NOVAA
2. Intertextuality: Ariana and Iggy Azalea
3. General Conventions
...
1. Artist Research: Mura Masa and NOVAA
1. Artist Research: Mura Masa and NOVAA
2. Intertextuality: Ariana and Iggy Azalea
3. General Conventions
...
1. Artist Research: Mura Masa and NOVAA
I asked AEM who her main influences were, and she told me Novaa and Mura Masa. I hadn't heard of either of these artists, and I want the music video to be representative of the artists' style and inlfuences.
This post looks at Mura Masa and Novaa's work, to see what influence I can take from them in the video.
...
Novaa
Young, Berlin based lo-fi electropop artist, Novaa, is one of Aem's main influences not only sonically, but aesthetically.Here I have a look at her work to see what influence Ame has already taken, and how I want to take. ...
...
via GIPHY
via GIPHY
The movement of Novaa (or more lack there-of) is quite similar to AEM's.
...
...
Mura Masa
English rapper, he rarely appears in his own videos, and when he does he is not the main performer. I see less influence form him in Aem's work, but 2 of his videos caught my attention for some potential influence.
...
Mura masa from harriet Barlow
...
2. Intertextuality: Ariana and Iggy Azalea
Both Iggy Azalea'a and Ariana Grande have made music videos with heavy intertextuality to the teen "chick flics" Mean Girls, and Clueless. I really like this idea of heavy intertextuality to a film or book, so I'd like to use these as a main influence.
...
Ariana Grande - Thank u, Next
In this video Ariana Grande makes the intertextual reference to cult classic teen movie Mean girls:
...
...
Iggy Azalea - Fancy
Iggy Azalea makes the references to another cult teen film from the 90's, Clueless. However, there is more to this one, as the film Clueless is a modern retelling of Jane Austen's novel Emma. This intertextuality to intertextuality allows a post-modern reading, signifying that there may be no one solid theory to explain everything in media, this signifier of a signifier is essentially simulacra. Furthermore, Ariana Grande's video is most likely based on this one, adding another chain to the link:
...
...
...
Sense of Branding:
Both these examples place the artist at the centre, playing the main character of the film, or the character everyone is talking about. This is the same for their other videos, and it creates a brand image across a range of content, with the performer being the frontman, or in this case, frontwoman.
This is achieved through many close-ups of the artist, they're often centrally framed (rule of thirds) making them the focus of the shots they're in.
This works for them as their look appeals to their target audience, however a band like The Pixies often don't appear in their own music videos anymore, for example in Bagboy, a boy plays the main character. This may be because their age and general look no longer appeals to their target audiences, but they still want these younger audiences to identify with their music and videos.
...
Influences from these:
I'd like to make my music video a reference to a cult film too, though perhaps a more underground or older one that will appeal to an older secondary target audience. I don't have the resources to make mine as accurate as these, so a psychedelic twist or some gender bending would be useful in explaining character differences, and making them purposeful so a commentary is created on the artificial nature of gender, as explained by Judith Butler (more on her in the 'Theories' post), which will also appeal to a queer target audience - a part of AEM's demographic.
...
3. General Conventions
Andrew Goodwin argued that there is a link between lyrics/visuals/music in music videos, and these links are achieved in a number of ways, so I looked at a range of examples:
...
...
No comments:
Post a Comment